Isabel de Kievit
Creative digital content marketer
DIGITAL CONTENT PRODUCTION SPECIALIST DE/NL/AT/CH
My job as
Digital Content Production Specialist at H&M
H&M makes it possible for customers around the world to express themselves through fashion in a sustainable way. H&M is part of the H&M group, that consists of the brands H&M HOME, COS, Arket, &Other Stories, Weekday, Monki and Afound.
In 2021, I started as a Social & Content Coordinator for the Netherlands at H&M. In 2022 I continued working for H&M as a Content Editor for Germany and the Netherlands. Currently, I am a Digital Content Production Specialist for Germany, The Netherlands, Austria and Switzerland.
In my current position I'm the channel owner of e-mail and push. This contains the creation of e-mail, push and onsite content (web/app), setting the creative direction visually, creative copywriting, setting the strategy and segmentation on the channels, analyse the results and set KPIs. Besides that, I drive A/B tests CRM activities to optimise the customer experience for our H&M members.
PR & CONTENT CONSULTANT AT CHECK-IN PR
My job as PR & Content consultant at Check-in PR
Check-in PR is the first content agency that works for the ‘experience industry’. By presenting destinations (tourists boards) in the Benelux and creating tailor-made content and PR strategies. I represented the destinations Bonaire, Sandals Resorts Curaçao, Savoie Mont Blanc and Les Menuires.
I was responsible for setting up social media strategies, online and offline (social) media campaigns, content creation, organising press trips, set up influencer collaborations, writing press releases and creating the lay-out design and copy strategy for the website of Check-in PR.
MY OWN CANDLE BRAND
Melts of Bel
Melts of Bel is created from a passion for candles. The different candles called: "Absolute Muse, Stunning Curvy, Mommy to Be, Hi Honey, So Bubbly, To the Sea and Lil' Bubbly" are 100% vegan and cruelty free. All pieces are unique because they are hand poured.
I created the strategy and all content myself. Melts of Bel tells a true story throughout different kinds of candles.
AMSTERDAM FASHION INSTITUTE | GRADUATION PROJECT
'Team Me' by Love Stories Intimates
By mixing and matching your undies, Love Stories Intimates provides you the opportunity to love your body as you discover everything about it. You and your lingerie are the dream team duo, which determines your mood for the day and so you’re ready to kick some lovely butts. However, even more intimate than your undies, is what’s underneath: your skin, which you form the eternal team with. When you feel good, you look good - because how you feel affects the health of your skin. It works the other way around as well - when your skin looks beautiful, you feel good mentally. This is where magic happens: taking care of your whole stunning self results in a relaxed mind and therefore a silky-smooth skin. It’s time for self-care Monday till Sunday.
The concept ‘Team Up with Yourself’ provides the connection between your skin and mind by nourishing both of them. Through this connection, find a you that feels powerful, balanced and loved. Find a you that feels yourself. The endless love affair with your body starts in your mind.
