'Team Me' by Love Stories Intimates 

During my Fashion & Branding graduation semester at the Amsterdam Fashion Institute, I came up with a project for my favorite lingerie brand Love Stories Intimates. I created a concept for a skincare brand extension with translation to communication. 

 

By mixing and matching your undies, Love Stories Intimates provides you the opportunity to love your body as you discover everything about it. You and your lingerie are the dream team duo, which determines your mood for the day and so you’re ready to kick some lovely butts. However, even more intimate than your undies, is what’s underneath: your skin, which you form the eternal team with. When you feel good, you look good - because how you feel affects the health of your skin. It works the other way around as well - when your skin looks beautiful, you feel good mentally. This is where magic happens: taking care of your whole stunning self results in a relaxed mind and therefore silky-smooth skin. It’s time for self-care Monday till Sunday. 

 

The concept ‘Team Up with Yourself’ provides the connection between your skin and mind by nourishing both of them. Through this connection, find a you that feels powerful, balanced and loved. Find a you that feels yourself. The endless love affair with your body starts in your mind. 

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During this process of 4 months, I created the idea behind the skincare concept, the strategy, the composition of ingredients, the design of the packaging, the photoshoot, the social media and website strategy, the in-store communication, the POS-material, the launch event of the new collection, the e-mail marketing and design and the influencer marketing.

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It's been an amazing graduation project and I scored an 8. The name of the project is: Team Me by Love Stories Intimates.