Isabel de Kievit
Creative digital content marketer
Gisou by Negin Mirsalehi
Gisou is a bee-based hair care brand, created by influencer Negin Mirsalehi. She is an international blogger with Persian roots based in Amsterdam. She inspires her 7.3 million followers on a daily basis with unique and creative content that shows her passion for fashion, beauty, lifestyle, travel and her family. I have done my creative marketing internship at Gisou. I created strategic positioning plans for new upcoming products. Besides that, I created the ideas behind campaigns and events (such as the urban beekeeping event which you can see below). Furthermore, I wrote and designed their branding guide, did the production for photoshoots and did a lot of research for skincare.




Urban Beekeeping Event
I came up with the idea to create an urban beekeeping event, to make the target audience of Gisou more aware for the extinction of (especially) honey bees.

